Guide · Template gallery
How to choose the right meme template
Format choice decides whether a caption lands. The good news: choosing well is a skill you can learn in five minutes, because strong formats carry meaning the viewer already knows.
Start from the emotion, not the picture
Ask what the post should feel like: triumph, dread, smugness, agreement, awkward denial. Then pick the template whose face or structure embodies that emotion. Browsing templates by reading their descriptions — which spell out the emotional grammar — is faster than scrolling thumbnails.
Respect the format’s grammar
Each format has rules: two-panel structures need a contrast pair; handshake formats need two parties plus a twist; reaction faces need a setup the face completes. Fighting the grammar is why otherwise funny captions flop.
- Contrast pair (expectation/reality): two-panel formats.
- Unexpected common ground: handshake formats.
- Smug celebration of a minor win: reaction-celebration formats.
- Endless waiting: skeleton-on-a-bench formats.
When unsure, generate and compare
Because generation returns multiple candidates across templates, you can let casting compete: same prompt, different formats, judge the output. It’s A/B testing for comedy — and it costs one credit.
Browse the gallery with emotion in mind, read the descriptions, and let the AI handle placement — that combination is the whole trick.